Green Innovation and Organizational Change: A Qualitative Analysis of Sustainable Practices in the Manufacturing Sector

Abstract

This study aims to analyze the impact of the implementation of green innovation on structural changes and organizational culture in the manufacturing sector. Using a qualitative approach, this study collects data from interviews and observations on a number of manufacturing companies that implement green innovation. The results show that the main motivation of companies in adopting green innovation comes from internal factors, such as sustainability values and management commitment, as well as external factors in the form of government regulations and consumer demand. The strategies implemented include energy efficiency, emission reduction, and the use of environmentally friendly raw materials. However, the main challenges in implementation are the high cost and resistance from employees. To address this, some companies are forming special divisions for sustainability and enhancing a culture of environmental care through internal training and campaigns. The study concludes that green innovation has a significant impact in strengthening organizational structure and culture, helping companies achieve long-term sustainability, and creating added value in relationships with stakeholders